Think about the time of day or what you’re doing when you reach for a snack or type of food you really enjoy eating. Now, imagine you’re the president of your own frozen food company, and you can create a snack especially to enjoy during that time.
- What would it be?
- What would you call it?
- What does it do for you?
- What would it taste like?
- What are the ingredients?
- Why would it be ideal to satisfy your craving?
- Is it healthy? How?
- If you made a commercial to promote your snack, what message would it convey to other men like you?
- Who would you get as a celebrity spokesperson? Why them?
I'd make a refrigerated snack called Sam's Soup and Sandwich. It would consist of a half of a toasted deli sandwich and soup. You'd have to warm both up in the microwave for less then 3 minutes. The portions would not be larger then the snack size. This snack can be produced in unlimited combinations of type of soup and sandwich. This is a healthy snack. The commercial would convey the sandwich and soup as a good quick snack or small meal and would appeal to those that love variety and prefer a less greasy snack.
ReplyDeletei'd make a frozen yogurt type snack with healthy ingredients already mixed in - berries, nuts, banana chips, soy chocolate, etc - ingredients and the base of frozen yogurt that wouldn't 'add to the bottom line' but would still give me a punch of energy and offset the desire for eating something entirely junk food.
ReplyDeletei'd call it Afternoon Diversion (lame name, I know...)
It would replace the desire to eat something that would fill me up with entirely empty calories and would provide some nutritional value at the same time.
It would probably taste not too differently from a ice cream blended dessert, just lacking the oreo, butterfinger, etc add ins - yogurt and healthy mixers instead.
it would satisfy me because i do tend to want something sweeter in the afternoon, but would also allow me to feel a little better about eating it between meals.
it's healthy b/c it has healthier, alternative ingredients and yogurt instead of ice cream.
a commercial would convey that it's ok to eat something at that time of the day and it can taste good, but not need to be a decision you'd pay for if you chose it regularly.
celebrity spokesman? charlie sheen - he's just a good smart-ass and i think you would need to come at a product like this not head on... not that he's the paramount of health, mind you. or perhaps the older doctor (Perry) from Scrubs.